Trial and error took Millionaire from a business-oriented format to one that now includes life style features on fashion, wine and travel. In between, he started up another publication, Chartering magazine, in 1982 for the yachting community. The planned debut was for 1980 but Lambert said he went through 10 prototypes before he hit on one that he liked. The idea for Millionaire came to him in 1977 when he still owned Playgirl, which he then decided to sell in order to pursue his new idea. Now he has turned his attention toward the rich and the clothed. She said she had a better idea-why not have pictures of nude men? So you see, it was a female’s idea.” “I’ll never forget the time I came home from the club,” Lambert said, “and I told my wife that I wanted to come out with a magazine with pictures of nude girls. The magazine’s name came from the successful Playgirl nightclub in Orange County that Lambert owned at the time. Though psychologists at the time doubted that pictures of naked men were what women really wanted, the first issue printed 600,000 copies and sold out the second print run was 2 million. He shocked the publishing industry-and the world-when he introduced Playgirl magazine in 1973. This is not Lambert’s first venture in magazines.
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